
How AI Is Transforming the German Job Market?
AI is transforming the German job market: Discover new career opportunities, in-demand skills, and professional development for the digital future.
Duration
8 Weeks
Start Date
07.12.2026
Format
hybrid
Start Time
09:00

AI Automation | Campaign Optimization | E-Commerce Optimization | Personalization
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Would you like to use artificial intelligence more effectively at work and identify suitable applications for your organisation? TSA Bildungsakademie’s AI Manager online fundamentals course provides a structured introduction to generative AI and its practical use. You learn to define tasks clearly, evaluate AI outputs critically and identify ways to support recurring work. The course addresses prompting, research, knowledge management and the foundations of AI agents and no-code automation. Data protection, limitations and human oversight are considered alongside practical applications. The course is intended for beginners, jobseekers, employees, self-employed professionals and organisations developing AI skills. Basic computer skills are required; specialist AI knowledge is not needed to get started. A practical project allows you to develop your own AI application idea or automation approach. The course comprises 320 teaching units and is listed with a duration of eight weeks. All teaching takes place online. Your specific offer sets out the timetable and technical requirements. Successful completion in accordance with the participation conditions leads to the TSA certificate “AI Manager – Fundamentals”. Funding may be available subject to eligibility and approval. Contact TSA to discuss learning objectives, course arrangements and potential funding routes. The English description does not imply that tuition is delivered in English.
Learn how to optimize Google Ads and Analytics with AI to take your marketing campaigns to the next level. From automated bidding strategies to data-driven decision making - this course shows you the path to success.
This course provides a comprehensive understanding of how Artificial Intelligence (AI) can be integrated into SEO strategies to improve search engine rankings and optimize content. Participants will learn to use AI-powered tools for keyword research, on-page optimization, and technical SEO error detection. The course also covers AI-driven content creation, backlink analysis, and competitor analysis using AI-based tools. Additionally, participants will be introduced to future SEO trends such as voice search and personalization, as well as continuous content optimization using AI. By the end of the course, participants will be able to utilize cutting-edge AI tools to effectively optimize their SEO strategies.